Wot so Funee? Integrated Marketing

Wot So Funee?I have not had a good belly laugh in a while. Anecdotes worthy of a #funee are usually cute or elicit a wry smile, and as you know, that kind of humour has been thin on the ground recently. But I just totally busted GG, and instead of getting all sanctimonious about a sneaked sweet, I gave her a grin; and instead of her getting all squealy about being in trouble, she looked suitably shamefaced, and then burst out laughing. She had moments before been reading over my shoulder, but she’d totally forgotten I was in the room as she noisily peeled off the wrapper of a Chewit. We both completely cried laughing.

In the meantime, The Bug has been astounding us all with his imagination. He still struggles with his handwriting, and the school have allowed him to type his stories, to give him a break from the tedium of scribing. I was tempted to ask what his touch-typing speed was, but I refrained, glad that his teachers are finally giving him the focus he needs to improve, and the opportunity to create stories without the big scary pencil of his homework nightmares. They did tell us that his vocabulary is extensive, and his ability to create descriptions better than average, so we’re happy for now. We hear him frequently in another room, creating dialogue on behalf of his toys. I have no idea where it comes from, but it’s fascinating to listen to:

I’m the maker of Jack’s Magic Marbles. You can even see me on TV. Come back and see me on Monday, when I will have even more magic to delight you.

He also got one over on Actually Daddy this week. AD is in marketing, and likes to talk what we call marketing b****ocks (I say we, I mean me, after the kids are asleep, obviously). He tells them about it in the bath.

You know when LEGO took over all the TV ads the other night? That was a great example of an integrated marketing campaign. Daddy, I don’t know what integrated means, but I do know what disintegrated is!

And he totally did! When that boy gets his pen under control there will be no stopping him!

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18 thoughts on “Wot so Funee? Integrated Marketing”

  1. I love over listening to kids making up stories and dialect. It’s so entertaining. Their imaginations are full of fantasies and fun! Lovely post.

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  2. Oh, the Bug sounds so like T! Whole worlds being imagined in his head – it’s brilliant isn’t it? Love eavesdropping on a bit of imaginative play. I’ve joined in with the link this week for the first time in aaaages. Off to bed now, but can’t wait to read the others tomorrow xx

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  3. I have a degree in marketing and still don’t understand most of the bullsh*t 😉
    I love eavesdropping too by the way it is totally amazing listening to the inner workings of a childs mind (scary at times too though!) x

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  4. I have always loved the stories kids tell; when in high school the teenage boy would come home with the most fascinating bus trip tales. I’m sure your son will continue with his grasp of words.

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  5. That child is on fire! I love how their minds are just shooting away from their ability with the pencil and it’s so nice to capture that. My son sounds similar – huge imagination but writing not up to speed yet. I’m a newbie linker on this one so I hope you don’t mind me popping on one from the archives (only 13 days old 😉 ). Was crying out for it though – my son naming “the Goldilocks poo”. x

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  6. Fantastic!!

    Bug’s writing issues sound just like E’s…
    He can’t write to keep up with his brain so is frustrated, he’s also allowed to type but when doing so isn’t getting the practice he needs and sadly is now so lacking in confidence in his ability to write he hates doing it and at home it has become an almighty battle 🙁

    I love those belly-laugh moment, Madam and I had one the other day when I was meant to be ‘having words’ but got in a muddle and gave up being angry 😉 xx

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    • I think those moments are truly bonding – they realise you’re human and not just a by the rules mum 🙂
      I think the boys will click with it eventually, but it is hard for them while they’re learning. The school told me – bizarrely – to make him practice monkey bars to improve his writing! He hates them, so maybe they have a point.

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